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Marketing Technology Senior Operations Leader
Location:
Austin, TX
Description:
Marketing Technology Senior Operations Leader Do you enjoy being part of a successful team? Do you like working in collaborative international teams? Join us!This role manages, maintains, and continuously improves company's key Marketing technology stack (e.g. 6sense, Marketo Engage, CRM lead management functionality, and analytics tools including Marketo Measure) and associated processes and analytics toolkit to meet business objectives.Partner with the bestAs a Marketing Technology Senior Operations Leader, you will be responsible for: Technology management: Managing, maintaining, and regularly evaluating, and optimizing the setup of key marketing technologies (e.g. 6sense, CRM system lead management functionality, Marketo Measure) as well as extend support to other key technologies (e.g. Marketo Engage, Adobe Workfront) as needed, to improve performance, adoption and adherence to data protection regulations and company policies. Acting as product owner for these technologies by developing & implementing roadmaps for expanded use cases, functionalities, and potential integrations based on evolving business needs and for maximized marketing & commercial impact. Process management: Managing, and regularly evaluating and optimize key marketing processes, including lead management life cycle (lead qualification & and lead to Opportunity conversion) and digital marketing campaign execution to ensure they are optimized to meet business objectives. Vendor management: Managing vendors of various marketing technologies and services (e.g. marketing/consulting agencies), including planning, executing, and tracking vendors' Scope of Work, ensuring they are delivered within targeted quality, time and budget objectives. Analytics and reporting: Managing key analytics tools (e.g. Marketo Measure, Google Analytics 4, Google Tag Manager, Datorama / Looker Studio / Tableau dashboards, etc.) and associated data structures to track the performance of the Marketing technology stack and key processes. Developing periodic reports that demonstrate platforms & process improvement impact in achieving key marketing and sales objectives. Training and support: Developing and providing training to team members on new or upgraded marketing technologies and processes, including ongoing support and troubleshooting for any issues that may arise. Stakeholder collaboration & management: Responsibilities mentioned above involve partnering closely with key stakeholders across the Brand & Communications, Marketing, Digital Technology / IT, and Sales Activation teams across the company's Enterprise team and two Business Segments, as well as external agencies. Fuel your passion To be successful in this role you will: Have a Bachelor's or Master's degree in Information Technology, Marketing, Business, or a related field from an accredited university or college. Have a minimum of 7 years of experience in Digital Marketing Operations with a proven track record of successful technology set up and integration, and key process optimizations. Demonstrate in-depth knowledge of key marketing technologies such as Marketo Engage, 6sense, CRM system lead management functionality, analytics tools including Marketo Measure etc. Have ideally / preferably experience in website management - including key technologies (e.g. Drupal CMS, Google AdWords, Google Tag Manager, Google Analytics 4) and key processes (governance, SEO, lead generation, analytics, etc.) Desired Characteristics Have excellent verbal and written communication skills Have proven leadership and interposal skills Have robust project management skills and experience working with cross-functional teams. Demonstrate analytical and problem-solving abilities. Work in a way that works for you We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:* Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive Working with us Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other. Working for you Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:* Contemporary work-life balance policies and wellbeing activities* Comprehensive private medical care options* Safety net of life insurance and disability programs* Tailored financial programs* Additional elected or voluntary benefits About Us With operations in over 120 countries, we provide better solutions for our customers and richer opportunities for our people. As a leading partner to the energy industry, we're committed to achieving net-zero carbon emissions by 2050 and we're always looking for the right people to help us get there. People who are as passionate as we are about making energy safer, cleaner and more efficient. Join Us Are you seeking an opportunity to make a real difference in a company with a global reach and exciting services and clients? Come join us and grow with a team of people who will energize and inspire you! About Us: We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward - making it safer, cleaner and more efficient for people and the planet. Join Us: Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let's come together and take energy forward.Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.PDN-9c0bc996-e902-4f53-80c6-29f7213bb877
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More About this Listing: Marketing Technology Senior Operations Leader
Marketing Technology Senior Operations Leader is a Advertising & Marketing Marketer Job at Baker Hughes located in Austin TX. Find other listings like Marketing Technology Senior Operations Leader by searching Oodle for Advertising & Marketing Marketer Jobs.
Marketing Technology Senior Operations Leader is a Advertising & Marketing Marketer Job at Baker Hughes located in Austin TX. Find other listings like Marketing Technology Senior Operations Leader by searching Oodle for Advertising & Marketing Marketer Jobs.